The challenge
Immersive Reality already had exciting 360° projection systems being used in classrooms, but they needed something bigger: a platform that could bring together content management, interactivity, and monetisation.
They wanted a system that would:
- Make it easy to upload, manage and deliver immersive content
- Allow creators and educators to add their own interactive layers
- Provide a marketplace for selling and licensing content to schools
- Support new technologies like AI-generated content
- Be secure, scalable and simple to use
For businesses, this type of challenge may sound familiar. Whether it is digital products, services, or resources, many organisations struggle with how to manage, sell, and deliver them in one seamless platform.
Our solution
We built a custom web platform that acts as the heart of Immersive Reality’s business. Acting as more than a website, this needed to be a content hub, an e- commerce system, and an interactive learning tool all in one.
Central content hub
The platform provides a secure home for 360° images, videos and interactive experiences. Educators can organise resources with tags and categories, control access, and deliver content reliably through cloud infrastructure.
Marketplace for growth
We developed a full marketplace where creators can upload, price, and monetise their work. Payments are processed securely through Stripe, and schools can purchase either individual lessons or subscribe to content libraries. This creates a new revenue stream for Immersive Reality and for the content creators they work with.
Tools for engagement
Teachers can make lessons on their own using the hotspot editor. This simple drag and drop tool lets them add video, audio, text, or links directly into a 360° environment, turning passive viewing into an interactive experience.
Future-ready with AI
We integrated an AI content studio, allowing users to generate new immersive content with creative controls and subscription-based credits. This means the platform can evolve alongside emerging technologies.
Social and discovery features
Creator profiles, content recommendations and social interactions make it easy to discover new resources and build a community around immersive learning.
If your organisation is facing similar challenges, such as managing complex content, selling digital products, or creating interactive customer experiences, we can work with you to build the custom solution you need.
Get in touchHow we built it
Behind the scenes, the platform is powered by a modern architecture designed for performance, security and scale. We created a separate frontend and backend linked by a robust API, integrated MeiliSearch for advanced content discovery, and built secure content delivery into the system.
This approach ensures that the platform is not only powerful today but also capable of growing as Immersive Reality’s audience expands.
The Results
For Immersive Reality, this platform:
- Creates a single place to manage, distribute and monetise content
- Gives creators new ways to earn from their work
- Enhances the classroom experience with interactive tools
- Provides administrators with clear oversight and reporting
For businesses, it shows how a tailored digital platform can:
- Unlock new revenue opportunities
- Bring together content, customers and communities in one place
- Streamline operations and reduce friction in managing digital products
- Provide a foundation for innovation with new technologies
Conclusion
This project highlights Bramble’s ability to design and build digital platforms that go far beyond standard websites. By combining content management, e-commerce, interactivity and AI tools, we created a solution that supports educators, empowers creators and drives Immersive Reality’s growth.